When Doggy is making an action, a behavior, which you don't like, you interrupt it with a "no". If "no" is part of the human vocabulary, if "no" is a button that interrupts what your dog is doing, it doesn't tell him what to do next. Furthermore, if you tend to repeat "no" until Doggy gives in, to utter it in many contexts, it’s likely to lose its value, to become nothing but a monosyllabic song - "No, no, no, nooooo".
The notion of mischief is not perceived in dogs as it is in humans. The first question to ponder over is whether the behavior in question is mischief as humans understand it or a "natural" behavior for the dog (growling because you approach its Puppucino), or, a behavior that would have been reinforced (pushing away a dog that has just jumped on you, when his jump was meaning an invitation to play, encourages him to jump on you again), or, a behavior that one day is encouraged or accepted and which the next day is no longer tolerated (creating confusion for the dog), or a need that he has to satisfy (urinating on the carpet to relieve himself or biting the bottom of your pants to let go an emotion).
Beyond telling him what you expect Doggy to stop doing, tell him what you expect him to do. As a matter of fact, if his motivation is very strong, your "no" will be likely to stop his action, not necessarily his intentions, and then he will simply change his strategy to achieve his goal or insist more to get what he was looking for.
Dogs learn contextually, so your “no” will be associated with the immediate environment when it was uttered ; a single change, as small as it is, is likely to modify its value.
By replacing it or following it with a specific request that substitutes your dog's behavior, he will be better able to satisfy you.
The more consistent, coherent, and diligent you are, the better he will figure out your expectations. Imagine that you are his GPS : at each action, he is at a crossroads with several choices of behavior. If you tell him where not to go - "no" - he will need the information of where to go so that he doesn't improvise according to his own perception.
The emotionnal "no"
You ask Doggy to stop what he is doing. You say "no" once, twice, three times. You raise your voice. He stops and resumes. It doesn't stop at all. It depends on his emotional state and his goal. You raise your voice even more. Your "no" is now almost a growling. Then he shows you his teeth. Your "no" is no longer for the previous action but for hisrebellion. The situation escalates and becomes conflictual.
When it happens again, it can damage your relationship.
If your dog doesn't understand, or isn't emotionally able to understand, or hasn't learned, what he is expected to do instead of what you don't like, your "no" will not be informative and is likely to get problematic.
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